Ayu Cosmetics

ayu cosmetics

I love everything about Ayu Cosmetics, from it’s ethos to its flattering shades and buttery textures. The products are versatile and a joy to apply.

Ayu is a vegan cosmetics brand set up by renowned make up artist Suzie O’Neill. 

At Ayu we create cosmetics for real women. Ayu application is simple, quick, wearable and natural – More importantly – it’s easy!

We are dedicated to empowering women with the tools and knowledge to bring out their best selves.



This could be the holy grail of concealers! It brightens and lightens without drying or settling into fine lines. I’m fair skinned and probably a shade 1, but have found shade 2 to be very bendable and ‘crinkle-kind’!



Creamy, light and highly pigmented. Ayu Cream Blush gives a natural, dewy glow. If you’re feeling tired, jaded or in need of a youthful flush of colour, this is the perfect blush. I was kindly sent Peaches which is gently warming and Radiance, a sheer multi-purpose highlighter.

Ayu cosmetics


This lovely kit contains:

  • Blushed Berry Lip Liner
  • Blushed Berry Lipstick
  • Blushed Berry Lipgloss (Which you can see a very filtered me apply here!)

I’ve been wearing the kit together and separately and love all three products. They’re long lasting, flattering and don’t slip into fine lip lines; not that I have any of course!!


Ayu cosmetics

Ayu’s brushes are soft and dense; I have Ayu’s Mini Buffer brush and Concealer/Highlighter brush which I adore. They’re addictive; I plan to buy the full set!

I highly recommend Ayu Cosmetics for make up, brushes and application inspiration. It’s the makeup brand my perimenopausal visage was crying out for!

To learn more and shop the range click here.

What’s your favorite makeup brand? I’d love to know.

Thank you for stopping by.

Take care.

Much love, Charlotte x

To read about my February favourites, click here.

Post contains PR samples

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